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- Sales Rank: #460848 in Books
- Brand: imusti
- Published on: 2013-05-09
- Released on: 2013-05-09
- Original language: English
- Number of items: 1
- Dimensions: 9.69" h x 1.18" w x 6.85" l, 2.03 pounds
- Binding: Paperback
- 520 pages
- Routledge
Review
'Much has changed in the financial services sector since this text was first published and the global financial crisis has had a substantial impact on developments. However, the sector remains extremely competitive and, consequently, marketing strategies are of primary importance for success. This book addresses the subject area thoughtfully and perceptively and is, without question, a key reference for students whether at university or within the financial services professions.'
Stewart Falconer, Edinburgh Napier University, UK
'Few text books succeed so well as Financial Services Marketing 2e in taking the reader on a global journey from marketing theory to business strategy and practice. The second edition, with additions on topics such as digital marketing and contemporary market research techniques, will surely make this one of the best-thumbed reference books a marketing professional or student could wish to have open on his or her desk.'
Faye Lageu, Vice President, International Cooperative and Mutual Insurance Federation
'The 2nd edition of this book will be of tremendous benefit to all who study it, and it will aid understanding of the Financial Services Industry, allowing greater insight into its many complexities and issues. It will be of great assistance to those wanting a deeper understanding of an industry that affects all our daily lives.'
Lord McFall of Alcluith
'Financial Services Marketing 2e is a scholarly examination of the key topics within a fast-changing field. The book provides detailed discussion of current academic thinking coupled with real-world examples taken from global business.'
Kathryn Waite, Heriot-Watt University, UK
'Theory and practice; it is the combination we look for when teaching financial industry professionals. Ennew and Waite, provide the perfect combination of applied principles for our students, enriching essential learning with real-world examples of marketing practice.'
Dr Anthony Gandy, IFS School of Finance
'This new edition provides a comprehensive and welcome resource for researchers and practitioners of marketing of financial services. The book provides not only a thorough overview of the theory and practice of marketing, but also discusses the key drivers of marketing activity and the impacts on consumers, their financial well-being and that of society.'
Dr Tina Harrison, Senior Lecturer, University of Edinburgh and Editor, Journal of Financial Services Marketing
About the Author
Christine Ennew is Provost at the University of Nottingham Malaysia Campus, ProVice Chancellor at the University of Nottingham and Professor of Marketing in Nottingham University Business School, UK.
Nigel Waite is CEO of The Canford Centre for Customer Development, a specialist financial services strategy and research consultancy. He is also Honorary Professor of Marketing at Nottingham University Business School, UK.
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